Under the spring sunshine, the 112th China Food and Drinks Fair of 2025 ( known as “ The Fair of Sugar and Alcohol” ) was grandly held from March 25th to 27th at Century City New International Convention and Exhibition Center and the Western China International Expo City in Chengdu.

What is particularly noteworthy about this year's China Food and Drinks Fair is that the "Russian National Pavilion", fully assisted by Famlink Group, made its debut at the China Food and Drinks Fair, adding a unique international flavor to this grand event. As the exclusive agent in China for Russia's largest champagne producer, Abrau-Durso, and an official partner of the Russian Wine Industry Association, Famlink Group, in collaboration with several renowned brands, has set up a presence in the Russian National Pavilion, including Abrau-Durso (Абрау-Дюрсо), Vedernikov (Ведерников), Krinitsa (Криница), Onegin (Онегин), Massandra (Массандра), Inkerman (Инкерман), and Fanagoria (Фанагория). 

To ensure the success of this grand event, all departments within the group actively allocated a large amount of manpower and resources, and worked closely with the Russian exhibitors to provide comprehensive support for the smooth participation of the Russian national pavilion. The Chairman Mr. Jiang Kai of Famlink Group personally arrived at the scene to offer assistance. With his rich industry experience, he not only provided guidance to the staff but also actively communicated with exhibitors and buyers, sharing insights on the wine market and promoting Russian wines, thereby further enhancing the influence of Russian wines at the Food and Drinks Fair.

At the fair, the exhibition booth of the Russian national pavilion was extremely lively and extremely popular. The continuous flow of people was mesmerized by the unique charm of Russian wines. The fragrant vodka and the rich champagne, each of which was a masterpiece, attracted the attention of onlookers and led to a scene of unprecedented excitement. 

On March 26th, at the grand master class event held in the Russian National Pavilion, the atmosphere was extremely lively. As a highly anticipated event in the industry, this master class attracted the participation of numerous professionals and enthusiasts.

The founder of Abrau-Durso, Mr. Boris Titov, was present at the scene and delivered a speech and remarks, sharing valuable experience and unique insights. 

On March 26th, as the Chinese partner company of Abrau-Durso - Mr. Gao Feng, the chairman of COFCO Wines & Spirits, personally visited the Russian national pavilion to conduct a visit and exchange. He had a cordial meeting with Mr.Boris Titov, the founder of Abrau-Durso, and had an in-depth discussion on the prospects of brand cooperation between the two parties. In the Russian national pavilion, Mr.Boris Titov guided Mr. Gao Feng to visit the exhibits and enthusiastically explained the development of the participating brands. During the meeting, the two enterprise leaders had a very pleasant conversation and jointly looked forward to the prospects of wine cooperation between China and Russia. 

At this Food and Drinks Fair, Famlink Group worked closely with the Russian National Pavilion. By adopting cutting-edge strategies and meticulously arranging the exhibition, they broke through market barriers and created a favorable situation for the successful entry of Russian brand wines into the Chinese market. This laid a solid foundation for their efficient development. Both parties utilized diverse displays and cultural activities to promote Russian wines, vodkas and other characteristic beverages, and disseminate Russian wine culture, thereby enhancing consumers' understanding and recognition of them. 

This participation in the Food and Drinks Fair not only brought business opportunities for Russian wine enterprises in China, but also built a bridge for cultural exchanges between Russian and Chinese wines. In the future, the two sides will deepen their cooperation, innovate products, carry out activities, expand the market, and promote the cultural exchanges between Russian and Chinese wines to a new height.