On May 16th, HSBC collaborated with Famlink ‧ Multy Rosy Experience Center to present a traditional cultural salon themed "Ancient Craft Perfume Making" for its high-end clients. This was not only an immersive experience of traditional skills, but also a profound emotional connection between the brand and high-net-worth customers.

Multy Rosy Experience Center, with its unique and ingenious spatial aesthetics, sets an excellent tone for this cultural journey. The delicate French luxury and European wine cellar style blend perfectly here, and the gentle arched elements complement the smooth and warm cork art, creating a sophisticated yet unobtrusive relaxed atmosphere. In such an elegant, private, and undisturbed artistic space, the natural fragrance of the ancient incense sticks seamlessly merges with the rich aroma in the space, allowing every guest who enters to instantly relieve their fatigue and peacefully immerse themselves in the tranquility and composure of Eastern aesthetics.

Under the meticulous guidance of professional mentors, customers were able to personally experience the entire process of making ancient-style incense sticks, from selecting materials, grinding, blending scents, to molding. The warmth of their fingertips transformed the intangible traditional craftsmanship into a tangible and memorable personal experience. This hands-on, temperature-infused experience broke the boundaries of traditional business social interactions, allowing the brand and customers to establish a softer and deeper emotional connection through slow-paced interactions.

In this salon, HSBC used Multy Rosy 's extraordinary style as the canvas and intangible cultural heritage as the ink to successfully convey the brand's advocacy of the spirit of craftsmanship to its customers. This not only demonstrated the brand's respect for cultural inheritance, but also subtly enhanced customers' sense of identification and belonging towards the brand, providing a highly textured innovative model for maintaining high-level customer relationships and emotional connections.