On September 2, 2025, Mr. Jiang Kai, Chairman of Famlink Group, invited Mr. Boris Titov, President of Abrau-Durso Group, to visit the Kaluga Caviar pop-up store in Sanlitun, Beijing, to jointly inspect the cross-border collaboration between Abrau-Durso 's premium wines and Kaluga caviar in offline channels. This visit aimed to comprehensively evaluate the operational effectiveness of the two high-end brands under the coordinated management of Famlink Group, further strengthening the connection between international premium resources and China's consumer market.
As an important bridge for the promotion of wine exchanges between China and Russia, Famlink Group has always been committed to promoting the localization and value enhancement of international renowned brands through precise market insights and innovative cooperation models. This strong alliance between Abrau Durso wine and Kaluga caviar is a vivid practice of the group's "high-end brand integrated operation" strategy. President Boris Titov expressed high recognition for the cooperation results, and had a constructive and fruitful exchange with Chairman Jiang Kai on the in-depth collaboration in channel expansion, brand collaboration, and consumer education in the future.
This research not only demonstrates the resource integration capabilities and strategic execution power of Famlink Group in the high-end consumer goods sector, but also injects new momentum into the sustainable development of the two international brands in the Chinese market. In the future, the group will continue to play the role of a bridge and a link, promoting more high-quality international brands to enter China and meeting consumers' diverse demands for a better life, writing a new chapter of win-win development for global brands and the Chinese market.
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