The enduring friendship spanning seventy-five years: Famlink helps Great Wall Wine collaborate with Abrau-Durso to build a new bridge for Chinese-Russian cultural exchanges

In early 2024, on the eve of the 75th anniversary of the establishment of diplomatic relations between China and Russia, Famlink Group, as the exclusive overseas agent of China Great Wall Wine, officially introduced Great Wall Wine to the Russian market. After more than a year of in-depth efforts and accumulation, by the summer of 2025, Great Wall Wine not only successfully established a firm foothold in the professional wine industry of Russia, but also gradually built up an increasingly significant brand influence among industry experts and the general public.

To celebrate the 75th anniversary of the establishment of diplomatic relations between China and Russia, Famlink Group fully played the role of a bridge and liaison, actively promoting a deep dual-brand cooperation between Great Wall Wine and the Russian century-old winery Abrau-Durso. This highly forward-looking cultural integration initiative was quickly recognized with high approval from the leaders of both enterprises. Before the commemorative event was launched, the "Great Wall × Abrau-Durso" commemorative gift box set, carrying the deep friendship between the two countries, was successfully launched on the market. This set ingeniously combines the agility of Abrau-Durso's dry sparkling wine with the richness of Great Wall's "Syrah" dry red wine. Its solemn yet fashionable design endows the product with extraordinary cultural connotations and commemorative significance.

It is worth noting that this joint gift box was officially selected by the Russian government as an official gift to be presented to senior Chinese government leaders. This honor signifies that this collaboration has transcended the realm of mere business and has become a cultural achievement based on the high mutual trust between the two countries. The enterprise uses wine as a medium, truly transforming itself into an envoy for promoting mutual understanding and conveying friendship between the people of the two nations.